Target Marketing

Target Marketing


Target Marketing is a much more drilled town approach than a typical wide net marketing campaign. Businesses use target marketing go after a specific audience and solicit a specific product or service. For example, since we are uniquely located on the eastern shore, there are several businesses who specialize in services strictly to waterfront services. In that case, businesses owners would only like to sell their service directly to the waterfront community. By purchasing a list of waterfront home owners, businesses can deliver marketing materials direct to their target rather than casting a broad net and advertising to non waterfront owning households. Target marketing does however play in conjunction with other forms of marketing for consistent messaging. It would be valuable for business owners to use other publications to maintain the same message and not confuse potential clients. Target marketing campaigns should run for a minimum of 3-4 months for good return and hit consumers at least three times in hope they remember the brand being advertised.

targetmarketing