Television and broadcast media is one of the most under utilized advertising tools by small businesses. Fear of production cost and run frequency scare most business owners away. However, with today’s technology, TV commercials can be made for only a couple hundred dollars and television rates cost as little as ten dollars per run. Television provides are perfect opportunity to reach an audience utilizing visual and audible marketing techniques to promote businesses and services.


YouTube and Online Videos

In additional producing a commercial for television. Youtube, the internet and other forms of social media provide an opportunity to broadcast videos for businesses. These web videos are often not as much a sales tool but rather a learning resource that creates a branding opportunity for the business with the goal that the business comes a reference point for consumes and when they are ready to make a purchase, they think of the business and the brand that help them created an education decisions.